FROM TRACK STAR TO TECH B2B GURU

TOP 10 CAREER TIPS FROM TY HEATH, DIRECTOR OF MARKET ENGAGEMENT, LINKEDIN

Here are the top 10 career tips from the conversation with Ty Heath, the Market Engagement Director at LinkedIn's B2B Institute:

1. Build a Strong Foundation: Ty emphasizes the importance of a solid foundation, drawing parallels from her experience as a two-time Olympic trials qualifier in the 800 meters. The discipline, consistency, and resilience learned from athletics can be applied to any career.

2. Embrace Failure: Learning to deal with failure is a crucial aspect of personal and professional growth. Ty mentions the experience of getting second or third place in races and using those moments to analyze and come back stronger next time.

3. Be Strategic in your Decision-Making. This involves making snap judgments and executing a plan, a skill applicable to various professional situations.

4. Follow Your Instinct and Passions: Ty's journey from track and field to teaching, tech, and marketing showcases the importance of following your passion. Even if it leads to unexpected places, doing what you love can bring fulfillment.

5. Be Open to Unexpected Opportunities: Ty's transition from a first-grade assistant teacher to a tech sales role, discovered through craigslist.com, highlights the value of being open to unexpected opportunities. Sometimes, taking a chance on something unconventional can lead to significant career shifts.

6. Take Intelligent Risks: Pursuing an MBA in marketing and operation system management was an intelligent risk for Ty. The mentorship and support she received during this period played a pivotal role in her entrepreneurial journey.

7. Combine Passion with Expertise: Ty's move from running a B2B marketing agency to her current role at LinkedIn reflects the importance of combining passion with expertise. It's about finding a niche where you can apply your skills and do what you love.

8. Identify Moments of Flow: Ty emphasizes the significance of identifying moments where time disappears, and you are in a state of flow. These moments often indicate areas of passion and can guide you in finding your true calling.

9. Understand the Science of Marketing: Ty's pursuit of understanding the fundamental science of marketing led her to pursue an MBA. This curiosity and commitment to learning laid the groundwork for her success in the field.

10. Prioritize Memorability in Branding: Ty stresses the importance of memorability in branding, drawing on insights from behavioral science. The concept that the brand remembered is the brand bought highlights the critical role of memorable experiences and associations in decision-making.

11. “There are things you feel in your gut.” There are things you do that nobody asks you to do, that can point you towards your purpose and help you direct your career. 

These career tips provide valuable insights into building a successful and fulfilling professional journey.

Watch Ty Heath's Episode on Driving Impact:

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